Our Process
How We Work: A Proven 3-Step Methodology
At Deep Narratives AI, we’ve developed a systematic approach that combines human expertise with AI augmentation to deliver measurable results. Our methodology has been refined through work with governments, multilaterals, and mission-driven organisations across 15+ countries.
The Deep Narratives AI Process
01
Diagnose
Deep Analysis of Your Communication Challenges
We begin every engagement with comprehensive analysis to understand your unique context, challenges, and opportunities.
What We Do:
- Stakeholder landscape mapping
- Communication audit and assessment
- Audience research and segmentation
- Behavioural barrier analysis
- Competitive environment review
- AI-powered sentiment analysis
- Historical performance evaluation
- Strategic context assessment
AI-Augmented Capabilities:
- Automated content analysis across multiple channels
- Sentiment tracking and trend identification
- Predictive audience behaviour modelling
- Real-time social listening and monitoring
- Advanced data pattern recognition
Deliverables:
-
Comprehensive situation analysis
-
Stakeholder mapping and influence assessment
-
Audience insights and persona development
-
Communication challenges and opportunities matrix
-
Baseline measurement framework
-
Strategic recommendations for next steps
02
Model
Design Evidence-Based Strategies and AI-Augmented Solutions
Using insights from the diagnosis phase, we design targeted strategies and interventions that address your specific challenges and objectives.
What We Do:
- Strategic narrative development
- Message architecture and testing
- Intervention design and prototyping
- Channel strategy and optimisation
- AI solution development and training
- Pilot programme design
- Risk assessment and mitigation planning
- Success metrics and KPI definition
AI-Augmented Capabilities:
- Predictive message effectiveness modelling
- Automated A/B testing and optimisation
- Custom AI agent development
- Behavioural simulation and scenario planning
- Dynamic content personalisation
- Real-time strategy adjustment algorithms
Deliverables:
-
Strategic communication framework
-
Message architecture and narrative guidelines
-
Intervention design and implementation plan
-
AI solution specifications and prototypes
-
Pilot programme methodology
-
Risk management framework
-
Measurement and evaluation plan
03
Influence
Execute Campaigns That Drive Measurable Behaviour Change
We implement targeted campaigns with continuous optimisation, measuring impact and refining approaches for maximum effectiveness.
What We Do:
- Campaign launch and execution
- Multi-channel content deployment
- Stakeholder engagement and activation
- Community mobilisation and outreach
- Media relations and thought leadership
- Crisis communication management
- Performance monitoring and reporting
- Continuous optimisation and refinement
AI-Augmented Capabilities:
- Real-time campaign performance optimisation
- Automated content generation and distribution
- Intelligent stakeholder engagement
- Predictive crisis detection and response
- Dynamic budget allocation and channel optimisation
- Continuous learning and strategy refinement
Deliverables:
-
Campaign materials and assets
-
Implementation timeline and milestones
-
Performance dashboards and reporting
-
Impact assessment and evaluation
-
Lessons learned and recommendations
-
Strategy refinement and optimisation plan
-
Measurement and evaluation plan
Deep Analysis of Your Communication Challenges
We begin every engagement with comprehensive analysis to understand your unique context, challenges, and opportunities.
What We Do
- Stakeholder landscape mapping
- Communication audit and assessment
- Audience research and segmentation
- Behavioural barrier analysis
- Competitive environment review
AI-powered sentiment analysis
- Historical performance evaluation
- Strategic context assessment
AI-Augmented Capabilities
- Automated content analysis across multiple channels
- Sentiment tracking and trend identification
- Predictive audience behaviour modelling
- Real-time social listening and monitoring
- Advanced data pattern recognition
Deliverables:
- Comprehensive situation analysis
- Stakeholder mapping and influence assessment
- Audience insights and persona development
- Communication challenges and opportunities matrix
- Baseline measurement framework
- Strategic recommendations for next steps
Design Evidence-Based Strategies and AI-Augmented Solutions
Using insights from the diagnosis phase, we design targeted strategies and interventions that address your specific challenges and objectives.
What We Do
- Strategic narrative development
- Message architecture and testing
- Intervention design and prototyping
- Channel strategy and optimisation
- AI solution development and training
Pilot programme design
- Risk assessment and mitigation planning
- Success metrics and KPI definition
AI-Augmented Capabilities
- Predictive message effectiveness modelling
- Automated A/B testing and optimisation
- Custom AI agent development
- Behavioural simulation and scenario planning
- Dynamic content personalisation
- Real-time strategy adjustment algorithms
Deliverables:
- Strategic communication framework
- Message architecture and narrative guidelines
- Intervention design and implementation plan
- AI solution specifications and prototypes
- Pilot programme methodology
- Risk management framework
- Measurement and evaluation plan
Execute Campaigns That Drive Measurable Behaviour Change
We implement targeted campaigns with continuous optimisation, measuring impact and refining approaches for maximum effectiveness.
What We Do
- Campaign launch and execution
- Multi-channel content deployment
- Stakeholder engagement and activation
- Community mobilisation and outreach
- Media relations and thought leadership
Crisis communication management
- Performance monitoring and reporting
- Continuous optimisation and refinement
AI-Augmented Capabilities
- Real-time campaign performance optimisation
- Automated content generation and distribution
- Intelligent stakeholder engagement
- Predictive crisis detection and response
- Dynamic budget allocation and channel optimisation
- Continuous learning and strategy refinement
Deliverables:
- Campaign materials and assets
- Implementation timeline and milestones
- Performance dashboards and reporting
- Impact assessment and evaluation
- Lessons learned and recommendations
- Strategy refinement and optimisation plan
- Measurement and evaluation plan
The AI-Human Feedback Loop
Our unique approach combines the best of human insight and artificial intelligence through a continuous feedback loop
Human
Insight
AI
Analysis
Strategic
Output
Feedback
& Learning
Why Our Process Works
Evidence-Based Foundation
Every decision is grounded in research, data, and proven methodologies from behavioural science and strategic communications.
AI-Augmented
Efficiency
Our AI tools amplify human capabilities, enabling faster analysis, more precise targeting, and continuous optimisation.
Continuous
Learning
We constantly refine our approach based on real-world results and emerging best practices.
Measurable
Impact
Clear metrics and regular evaluation ensure accountability and demonstrate tangible value.
Ready to Experience Our Process?
Book a 30-minute strategy call to discuss your communication challenges and learn how our proven methodology can drive your mission forward.