About Us

About Deep Narratives AI

Founded by George Fulton, a former journalist and senior advisor to governments, multilateral institutions, and global NGOs, Deep Narratives AI combines editorial rigour with behavioural fluency and AI-enhanced insight. We don’t believe in storytelling for its own sake. We believe in communication that earns trust, shifts belief, and drives institutional credibility.

We work with institutions to design long-view communications strategies that shift perception and shape behaviour.

Whether it’s reframing national policy, navigating institutional change, or shaping public understanding of complex issues, Deep Narratives AI helps organisations communicate with clarity, authority, and intent.

We’re not an agency. We don’t offer tactical delivery. We provide high-level counsel to clients whose communications challenges are not just difficult, but decisive. That means fewer clients, longer engagements, and work that stays with senior people—not shuffled down the line.

Why We’re a Consultancy, Not an Agency

The agency model is built for volume. We’re built for focus.

Agencies thrive on account churn, rapid switching, and tactical scope. That’s not how we work. We partner with a small number of clients on strategic matters that require consistency, discretion, and depth.

No bait-and-switch. No pitch-room theatre. You work with senior practitioners from the outset—and they stay on the account.

AI supports our process, not substitutes it. We use it to simulate message impact, model behavioural response, and interrogate digital sentiment. But the thinking, writing and strategic judgement remain human, and experienced.

Selected Experience

This is work led or directly shaped by our founder, George Fulton, prior to launching Deep Narratives AI:

Developed a national communications strategy for Pakistan’s Election Commission (UNDP) to build public trust and institutional credibility.
Delivered a 20% increase in IELTS market share for the British Council by shifting to a digital-first engagement strategy tailored to market constraints.
Led a two-year behavioural change campaign for USAID in Pakistan that reversed negative perceptions and increased public trust by 17%.
Designed and delivered a community-led microtargeting strategy for the Gates Foundation’s polio campaign in the Khyber belt—helping to prevent new cases over a three-year period.
Advised a MENA-region Prime Minister’s Office on talent engagement and communications strategy for national innovation and leadership pipelines.
Tripled media visibility for a global health programme through narrative-led communications and strategic issue positioning.

Our Approach

We work with institutions where the cost of miscommunication is high.

While Deep Narratives AI is a new consultancy, the experience behind it spans two decades of advising governments, multilaterals, NGOs and corporates on strategic communications and behaviour change. Our team has led or contributed to communications strategy for:

Governments & Multilaterals

UNDP, USAID, British Council, Government of Qatar, Election Commission of Pakistan

Governments & Multilaterals

UNDP · USAID · British Council · Government of Qatar · Election Commission of Pakistan

Foundations & Development Agencies

Gates Foundation, Qatar Foundation, Aga Khan Development Network

Foundations & Development Agencies

Gates Foundation · Qatar Foundation · Aga Khan Development Network

Media & Corporate

BBC, M&C Saatchi, Apollo Tyres, Curzon PR, Atlantic Partnership

Media & Corporate

BBC · M&C Saatchi · Apollo Tyres · Curzon PR · Atlantic Partnership

About Deep Narratives AI

Strategic Communications & Behaviour-Change Consultancy

Deep Narratives AI is a specialised consultancy that combines human expertise with cutting-edge artificial intelligence to deliver strategic communications and behaviour change solutions for governments, multilaterals, and mission-driven organisations.

Our Mission

We exist to help organisations that matter win trust, shape opinion, and shift behaviour in complex environments. Through our AI-augmented approach, we amplify the impact of strategic communications to drive meaningful change in the world.

Our Approach

Human Centred AI Integration

We believe that artificial intelligence should enhance, not replace, human insight and creativity. Our approach combines the analytical power of AI with the strategic thinking, cultural understanding, and ethical judgment that only humans can provide.

Human Centred AI Integration

Evidence-Based Methodology

Every strategy we develop is grounded in research, data, and proven methodologies from behavioural science, strategic communications, and organisational psychology. We don’t rely on assumptions – we test, measure, and refine our approaches based on real-world results.

Evidence-Based Methodology

Mission-Driven Focus

We work exclusively with organisations whose missions align with positive social impact. Whether it’s a government agency working to improve public health, a multilateral organisation addressing climate change, or a mission-driven brand creating positive change, we’re committed to amplifying efforts that make the world better.

Mission-Driven Focus

Our Expertise

Comprehensive solutions that combine human expertise with AI technology

Strategic Communications

Stakeholder engagement and relationship building
Message development and narrative strategy
Crisis communication and reputation management
Media relations and thought leadership
Digital communication strategy
Public affairs and government relations

Behaviour Change Communications

Behavioural insights and research
Intervention design and testing
Campaign development and execution
Community engagement and mobilisation
Nudge strategy implementation
Impact measurement and evaluation

AI integration

Custom AI agent development
Workflow automation and optimisation
Predictive analytics and modelling
Real-time monitoring and adjustment
Natural language processing applications
Machine learning implementation

Research & Analysis

Audience research and segmentation
Communication effectiveness testing
Sentiment analysis and social listening
Competitive landscape assessment
Trend analysis and forecasting
Impact evaluation and measurement

Our Expertise

Comprehensive solutions that combine human expertise with AI technology

Strategic Communications

Stakeholder engagement and relationship building
Message development and narrative strategy
Crisis communication and reputation management
Media relations and thought leadership

Behaviour Change Communications

Behavioural insights and research
Intervention design and testing
Campaign development and execution
Community engagement and mobilisation

AI Integration

Custom AI agent development
Workflow automation and optimisation
Predictive analytics and modelling
Real-time monitoring and adjustment

Research & Analysis

Audience research and segmentation
Communication effectiveness testing
Sentiment analysis and social listening
Competitive landscape assessment

Our Team

Leadership Philosophy

We operate as a consultancy, not an agency. This means we focus on strategic thinking, problem-solving, and delivering measurable results rather than simply executing predetermined solutions. Our team combines deep expertise in strategic communications with cutting-edge knowledge of AI technology and its applications.

Core Competencies

Strategic Communications: Senior-level expertise in government and multilateral communications
Behavioural Science: Advanced understanding of behaviour change methodologies
AI Technology: Practical experience in implementing AI solutions for communications
Research & Analysis: Rigorous approach to evidence-based strategy development
Project Management: Proven ability to deliver complex projects on time and within budget

Global Experience

Our team has worked across 15+ countries, giving us deep understanding of cultural nuances, political contexts, and communication preferences across diverse markets and audiences.

Our Values

Integrity

We maintain the highest ethical standards in all our work, ensuring that our AI-augmented approaches respect privacy, promote transparency, and serve the public interest.

Integrity

We maintain the highest ethical standards in all our work, ensuring that our AI-augmented approaches respect privacy, promote transparency, and serve the public interest.

Excellence

We’re committed to delivering exceptional results that exceed client expectations and drive meaningful impact for the communities and causes they serve.

Excellence

We’re committed to delivering exceptional results that exceed client expectations and drive meaningful impact for the communities and causes they serve.

Innovation

We continuously explore new ways to combine human insight with AI capabilities, staying at the forefront of strategic communications practice.

Innovation

We continuously explore new ways to combine human insight with AI capabilities, staying at the forefront of strategic communications practice.

Collaboration

We work as true partners with our clients, bringing our expertise to complement their knowledge and capabilities rather than replacing their internal teams.

Collaboration

We work as true partners with our clients, bringing our expertise to complement their knowledge and capabilities rather than replacing their internal teams.

Impact

We measure our success not just by client satisfaction, but by the real-world impact our work has on the issues and communities that matter most.

Impact

We measure our success not just by client satisfaction, but by the real-world impact our work has on the issues and communities that matter most.

Why Choose Deep Narratives AI?

Unique Positioning

We’re one of the few consultancies that specialises specifically in AI-augmented strategic communications for mission-driven organisations. This focus allows us to develop deep expertise and deliver exceptional value.

Unique Positioning

Proven Results

Our track record includes measurable improvements in public trust, stakeholder engagement, and behaviour change across diverse sectors and geographies.

Proven Results

Our track record includes measurable improvements in public trust, stakeholder engagement, and behaviour change across diverse sectors and geographies.

Strategic Partnerships

We work as an extension of your team, bringing strategic thinking and specialised capabilities that complement your existing resources and expertise.

Strategic Partnerships

We work as an extension of your team, bringing strategic thinking and specialised capabilities that complement your existing resources and expertise.

Continuous Innovation

We’re constantly developing new methodologies and tools to stay ahead of the rapidly evolving communications landscape.

Continuous Innovation

We’re constantly developing new methodologies and tools to stay ahead of the rapidly evolving communications landscape.

Our Commitment

We’re committed to advancing the field of strategic communications through:

Research and Development: Continuous investment in new methodologies and technologies
Knowledge Sharing: Regular publication of insights and best practices
Professional Development: Ongoing investment in team capabilities and expertise
Industry Leadership: Active participation in professional associations and conferences

Ready to Work Together?

If you’re a government agency, multilateral organisation, or mission-driven brand looking to enhance your strategic communications capabilities, we’d love to discuss how our AI-augmented approach can help you achieve your objectives.